SANEline A leading UK mental health charity set up in 1986 to improve the quality of life for anyone affected by mental illness. SANE aim to raise awareness and combat stigma surrounding mental illness, educate and campaign to improve mental health services as well as promote and host research at its flagship Prince of Wales International Centre for SANE Research into the causes and effective treatments for mental illness. SANE provide guidance and emotional support for people with mental health problems, their families and carers through its Helpline, Email Support, Textcare and other services.